This week, while meeting in the Baker Lab (room 314) on Mon, Wed, Fri, we will be looking at, discussing, and practicing various visual dimensions of scientific communications.
Begin by reading the handout distributed in class (from Tufte's "The Visual Display of Quantitative Information"). Also, think about how visual representation can distort, or how perceived visual effects can effect assessment (think of optical illusions). Different people SEE the same areas differently! Perception changes with experience. And perceptions are CONTEXT-dependent.
For example, it is a securely established finding that clear and simple LINE LENGTH depends on the context and what other people have already said about the lines. Thus misperception and miscommunication are inherent elements of any visual. Each part of the graphic design determines what the eye sees.
Also, think about COLOR and color theory. WHERE does color really exist? Outside, in things? Or inside, between the eyes and the brain? If color is really just wavelengths of light, then the world really has no color; it is only PERCEIVED as such by the brain. Then, individual perception of color is "relative" to light and biology.
How does color theory effect the modern communications designer???